These are the words of an architect who was laid off from a frim in Seattle. He built a lemonade stand and showed up at the Fremont market (Sundays in Seattle) with a sign that said, "Architecture 5¢"! That man is John Morefield. He has a successful firm of his own now and has hired on staff (people he met through BizNik) to support the demand for his work.
Brilliant. Practical. Innovative.